Digital Marketing Executive

The Digital Marketing Executive is a key role within Burboh’s Sales & Marketing team. Reporting to the Marketing Director you will support a team of highly-experienced software solution sales professionals. You will help drive the marketing plan forward for both new business acquisition and existing customer retention and satisfaction. It is likely you will have at least 1 years marketing experience in a B2B setting although we are also interested in meeting recent graduates looking for their first role.

A major part of the role involves creating content including blog posts, ebooks, case studies, whitepapers and product / service collateral. You will be expected to generate new content ideas, research them (internally & externally) and create compelling new content. Therefore, excellent copywriting skills are essential.

Responsibilities

• Create and implement digital marketing campaigns
• Manage Burboh’s web presence
• Manage our social media accounts (LinkedIn, Twitter, Google+ etc)
• Create compelling editorial content for both digital and print
• Manage organic SEO and Google AdWords to ensure peak performance
• Run A/B & MVT tests to improve online conversions
• Develop and implement marketing automation programmes
• Manage webinar programmes targeting existing customers as well as new business
• Work with clients to produce case studies
• Provide regular KPI reports across our digital channels
• Manage PPC and partner campaigns
• Provide support for offline marketing activities (events, awards, collateral etc.)
• Work with the sales team to define and implement lead generation programmes
• Ensure CRM is up to date and accurate
• Assist with sales forecasting and pipeline management
• Competitor analysis and reporting

Qualifications and Experience

• 1 year marketing experience in a B2B setting
• Marketing related degree (preferable but not essential)
• Excellent copywriting / content writing skills
• Content Management Systems, Marketing Automation
• Social media maven

Personal attributes

• Self-motivated and ambitious
• Highly organised
• Recognises that sales and marketing need to work together to deliver the best outcomes for customers and business growth

Our company has a friendly, relaxed atmosphere with no specific dress code. Hours are flexible within reason, and you’ll have the opportunity to work from home when you need to.

Our offices are based on the outskirts of Kidderminster and easily commutable from Birmingham, Worcester, Wolverhampton, Stourbridge and the surrounding area… and we have loads of parking space too!

Our business has consistently grown, we are already ahead of plan for this year and it’s set to continue. That’s why we are expanding our team, to work on exciting new projects and delight our customers. Our development team is the cornerstone of this success and were delighted to win the OnRec Award for Technology Innovation 2020.